Leading with the web as the primary driving force

After about 40 years working in and around television and media, I can count on one hand a few turning-point moments where it became clear to me that everything had changed. Little changes happen all the time. And major changes are often incremental rather than sudden. But for each of us there is often a moment of clarity when it all makes sense. Today, I experienced such a moment at BaKaFORUM.

To provide a little perspective, here are those prior moments that set the stage for where we are today.

    1—Working in daily TV news production, I noticed it all changed when we began phasing out film and instead began producing on videotape. This happened in the mid 1970s.

    2—At the Radio and Television News Directors Association (RTNDA) annual meeting, several local and national news websites were presented as the news delivery platforms of the future. This happened in the mid 1990s.

    3—At the National Association of Broadcasters (NAB) convention in Las Vegas, Television and Radio had to share the stage and exhibition floor with digital media; digital media got its own exhibition space for the first time. This happened in the late1990s.

From TAL.tv presentation

Earlier today, I listened and watched as presenters from Switzerland, Canada, South Africa, Argentina, and Brazil explained how the web—not TV or radio—had become the driving force on many new multi-platform projects. As is the case with prior “sea changes,” these transformations have been happening for some time. BaKaFORUM’s focus this year, on cross media production, is helping to bring these important changes into focus.

In case you missed the session, here is a list of links to the projects that were presented.

http://frischfilm.sf.tv

http://www.nfb.ca/interactive

http://worldkidsnews.com

http://tal.tv

And, just for fun, here is the Frischfilm (SRF Switzerland) short animated presentation shown earlier today. Enjoy. If you prefer, here's a link to the SRF website's presentation.